Run By Monkeys? -- ABC Promotional Department
By Souris, Vartan Ho #4
Posted April 26, 2002
The episodic promo pictures that have been posted have been of
horrible quality and seldom have been things that newspapers would
actually run. On the whole, they have shown mundane, meaningless,
uninteresting things that don't usually pique interest in the episode.
Of course, that was better than NOT POSTING ANY EPISODIC PROMO
PICTURES AT ALL! It's been a month since "Masquerade" pictures were
released, and there has been nothing since then. Are you
promoting `Alias' or not? Did your photographer run out of film? I
hear they have it available at your local Target. You might want to
stock up.
Where's the Vaughn? You are sadly underusing a major plus for the
series. Either you are completely unaware of his large and growing
fanbase, or you are inexplicably ignoring it. Why not take advantage
of his popularity to draw viewers? Exploiting his appeal seems like a
no-brainer, but maybe monkeys cannot grasp such finer points of
promotion as Gorgeous Man With Killer Dimples = Good. For God's sake,
use the man!
Seriously, do you want female viewers? All you have to do is play the
clip of Vaughn saying "Yeah, I'll break into the Vatican with you"
during promos, and we'd come running with our rapt attention,
disposable income and 18-49 demographic allure. I mean, of course we
like seeing Jennifer Garner kicking butt in groovy outfits, but there
are some things that only a fine specimen of manhood like Michael
Vartan can inspire, you know?
And what's with putting lines in promos that don't end up in the
final episode that airs? That's annoying enough with movie trailers,
but there's a lot more lag time there for editing, so it's a bit more
understandable. But it's just sloppy and unforgivable with TV shows.
Sydney's "I'm not cooperating with the CIA" in the "Snowman" promo
seemed like a REALLY big deal – until it didn't actually appear in
the episode! Get it together!
And please tell your friends at ABC family to stop showing that
Sydney-Will kiss from "Parity" in their promos for the Friday-night
re-airings. They're icking us out. The need for Vaughn footage still
applies here, folks! I have seen neither hide nor dimple of him.
ABC, you are run by monkeys!!