Montblanc Press Release
October 2005
The 25th Hour: Montblanc Conducts Daylight Saving Time Survey
"If there were one more hour in the day, how would you spend it?"
It can't be bought, it can't be given away and it may be the most
precious gift of all - extra time. As Daylight Saving Time
approaches (Sunday, October 30th), luxury watchmaker Montblanc asked
Americans, "If there were one more hour in the day, how would you
spend it?"
Of the 1,000 men and women who answered that question, 42% would
spend the extra 60 minutes with family, friends and loved ones,
distantly followed by sleeping (16%) and having sex (11%). Only 3%
would spend their time shopping or cooking.
While women are more likely than men to spend their extra hour with
family, friends and loved ones (48% vs. 36% respectively), men,
unsurprisingly, are more apt to want to have sex (19% vs. women at
4%).
Celebrities participated in the survey as well. Television host
Ellen DeGeneres, would spend the extra hour not on her own national
program, but catching, "More Telemundo!"
James Denton (Desperate Housewives) and Jill Hennessy (Crossing
Jordan) can make beautiful music together. Although she'll "play
guitar and sing and dance with my son", he'll spend his extra
time, "sitting on the deck, having a beer and a cigar, playing the
guitar."
Cash Warren is one lucky guy - his glamorous girlfriend Jessica Alba
(Into the Blue, Fantastic Four) quipped that she would "spend more
time with my man."
Award winning actor, Anthony LaPaglia (Without A Trace) said he
would, "teach my daughter the lyrics to 'Lydia, the Tattooed Lady',
which is a song from the Marx Brothers, film "At the Circus."
Jennifer Coolidge (Joey) says, "I'm not sure what I would do but the
first 59 minutes I would procrastinate."
"If there was an extra hour in the day I'd sit with my roommate and
have an amazing glass of wine," says Maggie Grace (Lost).
Hugh Laurie (House) will take the extra hour to "finally get to catch
up on all my favorite soaps!"
While Jane Seymour (Wedding Crashers) and Gary Dourdan (CSI) would
spend precious time with their children, either watching the sunset
or riding bikes.
Chad Kroeger, lead singer of Nickleback (All The Right Reasons),
would use the extra hour "preparing myself to be punctionally
dysfunctional."
Michael Vartan (Alias) and Kristen Chenowith (Wicked) would hit the
snooze button and catch up on their zzz's.
© Montblanc 2005
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