Zap2It
Tuesday, Nov. 26, 2002, 3:11 p.m.
'Alias' Outwits Its
Ratings
LOS ANGELES (Zap2it.com) - An attractive female star, innovative
filmmaking techniques, an ingenious story line and the coolest music
since "Miami Vice" ... with all the advantages of good television,
what's keeping "Alias" from being a smash hit?
ABC Chairman Lloyd Braun says, given the quality of the show, it
should be doing a great deal better.
Spearheaded by the creator and executive producer of "Alias," JJ
Abrams, the Network has taken a closer look at viewer reactions to
the show that airs Sundays at 9 p.m. ET. It seems "Alias" might
almost be too intelligent for its ratings to peak anywhere near what
critics make it out to be.
"We have to make the show more receptive to non-viewers. There is a
feeling among people who have not watched the show, that it's tough
to break in," says Braun.
With a complicated family drama intertwined in a complex spy game
between the CIA and its false affiliate SD-6, it is quite a task to
stay on top of things.
"The episodes are still a little too confusing," says Braun about
viewers who may be joining the show half way into the second season.
"JJ has been incredible with figuring out ways with dealing with this
issue," Braun continues, regarding some of the techniques "Alias" has
been engaging to clarify the plot, giving the 10-minute summary at
the beginning of each episode as an example.
However, even wiith the show's reluctant success, ABC still has no
plans to change its night or timeslot.
Braun says that eventually the ratings are going to "bear out" that
decision.
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